SUPERBRANDS ANNUAL 2018
by Superbrands UK Limited
Published by The Centre for Brand Analysis
Superbrands Annual 2018 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and pays tribute to their success.
The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK’s strongest B2C brands) and Business Superbrands (the UK’s strongest B2B brands).
This book also offers an opportunity to gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.
ISBN: 978 1 9997456 0 8
Publication Date: 28 March 2018
Price: £60.00 Hardback 136 pages
350+ colour images
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